I just read a line in Mark Schaefer’s new book, “How AI Changes Your Customers,” that transfixed me: “Brands need to be more human and authentic. They should stop trying to be perfect. Human-centric brands should treat customers as friends, becoming an integral part of their lifestyle. Brands should be more Read more
This Thanksgiving, among many other things, I am grateful for artificial intelligence. Not because it tells me I’m brilliant. ChatGPT, I’m looking at you. Not because it helps me work on my patience so I can be a better person. Yes, Copilot. I do mean you. As people across the Read more
When I was a kid, my dad had a large outdoor vacuum. A small business owner, he used it to remove leaves and other stuff from the parking lot behind the business. One day we were in the garage after he’d swept the lot. Curious if the engine would be Read more
New is fun. It’s exciting to install a new app, to start using a new service. But they all come with a checkbox. And all those little checkboxes come with terms, conditions, and policies which control how the app or service can use your information. When was the last time Read more
When Palmer Luckey claimed he got ChatGPT to list every alcoholic drink in a Jimmy Buffett song with a wacky, ridiculous prompt, the audience howled, I leaned in. When it comes to AI, you need to question everything. And you certainly need to question when a person claims they effortlessly Read more