I just read a line in Mark Schaefer’s new book, “How AI Changes Your Customers,” that transfixed me:

“Brands need to be more human and authentic. They should stop trying to be perfect. Human-centric brands should treat customers as friends, becoming an integral part of their lifestyle. Brands should be more like friends. Approachable. Likable. Vulnerable,” Mark Schaefer, “How AI Changes Your Customers”

The book is phenomenal. In less than 200 pages, Mark sums up how AI is changing you and me right now, and offers some bold and insightful thoughts about what it all means.

More importantly, though, I kept running into quotes like this. They kept thwacking me in the forehead, trying to get my attention.

Move.

Go NOW.

Do it!

So I listened to the signals and formally launched my AI Trainer service.

Gulp.

Vulnerable with a Capital V

It’s been three years since ChatGPT launched. In that time, I’ve devoted hundreds of hours to figuring out both how to use AI and how not to use AI.

There’s been a lot of trial and error.

I mistakenly thought ChatGPT could do math well enough to calculate the statistical significance of survey results. At the time, it couldn’t.

And I figured out how to craft powerful prompts which yield thorough research outputs, assisted with article production, and supercharged my strategic vision.

Although I gleaned nuggets from Frank Prendergast, Dan Nestle, Tyler Stambaugh, and others, its taken hours of solo slogging to hone my skills.

I’ve designed my AI Trainer course so you don’t have to do that much as Mark suggested.

“This is the new mandate for marketers: Build products, services, and experiences that make people feel more capable, more in control, more valuable,” Mark Schaefer, “How AI Changes Your Customers”

More of What You Need

The AI Trainer course will help you cut through the AI overwhelm. I won’t use jargon, and I have no magic prompts.

Instead, you’ll get:

• 30-minute orientation call plus four one-hour sessions
• Understanding of different AI models and when to use each
• A custom workflow that saves you 2+ hours/week
• Confidence to evaluate new AI tools as they emerge

You will be grounded in this transformational technology. You will feel more in control when you hear inevitable new AI headlines. And you will be able to capably utilize the tools others have already derived considerable value from.

And we will connect. One-on-one. No video tutorials. No playback streamed at 2x speed and forgotten just as quickly.

I’ll help you as effectively as I helped Dave Boerger when we needed to figure out a gnarly AI workflow for the RISE community. In his words, here’s how described it:

“Work with Dan Christ. He is savvy, patient and dogged in his determination to find solutions to your tech/marketing/content issues. I speak from experience”

I will make sure you leave the course satisfied you got full value for your investment and ready to tackl your next AI challenge.

Time to Level Up

The pace of change is bonkers. When I saw Mark talk in August 2024 in Harrisburg, he said the pace of change that day was the fastest it had ever been in human history.

A year and a half later, it feels like that pace has increased exponentially, and it will only increase. In Mark’s book he highlights a World Economic Forum report which projected “…44% of workers’ core skills will be disrupted by 2027 due to the impact of AI.”

Now is the time to level up your AI skills so you’re postioned and prepared for what comes next.

Ready to stop feeling overwhelmed by AI? Book your 30-minute orientation call today and let’s get started.